Event Critiques Article Example | Topics and Well Written Essays - 250 words - 1

Event Critiques - Article Example ng of the Light: Film as Medium and Metaphor done by a group of six American artists and In Transit: Between Image and Object by Dike Blair, Hugh Scott-Douglas and others. The venue was aptly decorated to capture an artistic mood as well the American heritage through wall paintings, choice of curtains, stage arrangement and arrangement of sits. Everyone was carried into the mood of the occasion by merely looking at the setting. The stage presentation of the various art works marked the events climax with their sophisticated stage coordination and presence. The themes of their works, Waterston depicting inequality and economic disparities in the society, artists behind the Dying of the Light portraying art and particularly film as symbolic work while In Transit exploring parallel between physical movement of art and visual information flow engaged the audience in a super awesome manner. Audience was actively invited artistically to think visually about the society, the impact of art w ork on our cultures and entertainment as well as politics. In my reaction therefore I conclude that the event was perfectly planned, timed and executed. It is an important event to our art industry as people come to meet artists exhibiting their works on live stage and therefore appreciate the potential of art in entertaining, educating and highlighting society’s inefficiencies. Such events promote peace as people meet, enjoy together and support the industry art together and as such should be encouraged at all costs. Security should also be heightened in venues of such events to bar ill motivated individuals from

Human Resource Practice Essay Example | Topics and Well Written Essays - 4000 words

Human Resource Practice - Essay Example A major focus of the paper is on the details that pertain to performance and pay within the organisation. The next section will deal with the aims and objectives of this study. The main aim of this study is to understand the impact of human resource management on strategic management along with the overall performance within the company. Major focus of this study will be on the management of employee performance and compensation and benefits. The main objectives of this research can be listed out as follows: As mentioned earlier, the chosen organisation for this study if the National Health Service (NHS). 1948 saw the birth of NHS which was stated as an initiative to provide the citizens with quality and free health care services. The underlying intension of the introduction of this service was to ensure that all citizens across the country have access to free health care and that health of the people is given first importance to. The initiative was funded by the tax payers money and this was dependent on the position and financial situation of the tax payers (Dowling and Richardson, 2000). As an attempt, a number of doctors, nurses, other medical practitioners and pharmacists were brought together by Aneurin Bevan, then the health secretary. Bevan went on to use all the above and to start a new hospital in Manchester, named Park Hospital. Aneurin Bevan was very interested and passionate to ensure that all citizens receive the proper health treatment without having to worry about the co st or even the location where they were treated. Bevan was keen on opening up NHS across all cities to ensure that everyone received excellent treatment at all times. Being the health secretary, the main aim and intension was to ensure good care for the unwell with no focus on the finances or economic condition of the person. As this initiative grew, it went on to gain a collective name across England, Wales, Ireland and Scotland and came to be christened as

Concentration of a Limewater Solution

Concentration of a Limewater Solution To determine the concentration of a Limewater Solution Aim To determine the concentration a 250 cm3 limewater solution, this contains approximately 1g dm-3 of calcium hydroxide. Also known is the concentration of HCL at 2.00mol dm-3. Introduction A titration method will be used to work out the concentration of the limewater But before the concentration of the limewater can be worked out, the correct concentration of HCL must be worked out and an ideal indicator used in the titration method must be chosen. HCL Concentration The known concentration of limewater is 1g dm-3 and the concentration of the HCL is 2.00 mol dm-3. The concentration of HCL too high and must be reduced by dilution. Indicator Indicators in titrations are used to determine the end point of the neutralization of the reaction of an analyte solution (unknown concentration) by the addition of a titrant solution (known concentration and volume). The end-point is shown by the change in colour of the indicator present in the analyte solution. An ideal indicator should: Have a sharp colour change so that just 1 drop of acid will cause the analyte solution to change colour instantly, rather than a gradual colour change from as more acid is added. A distinct colour this makes it easier to spot the colour change, when the analyte has completely been neutralized. The colour change should happen at the equivalence point, which is the point that the number of moles of titrant solution is equal to number of moles of the analyte solution. The indicator ‘Phenolphthalein has these ideal properties and will be suitable for the titration. In this titration, the regent or titrant solution will be HCL and the analyte solution will be the limewater, the phenolphthalein indicator will be placed in the limewater [Ca(OH)2(aq)]. In a base, phenolphthalein changes colour to ‘pink and when in a neutral solution, it will become colourless. The reaction: Ca(OH)2(aq) + 2HCl(aq) CaCl2(aq) + 2H2O(l) Is primarily a base [Ca(OH)2(aq)] plus an acid [2HCl(aq)] which produces water and a salt [CaCl2(aq)] (both together as a solution). Therefore in his titration, as HCL is added to Ca(OH)2(aq) the indicator should turn from ‘pink to colourless upon the complete neutralization of Ca(OH)2(aq). Preparation Before the titration can begin, we must find the correct concentration of HCl worked out from the giving concentration of Ca(OH)2(aq). However the Ca(OH)2(aq) is giving in ‘grams dm-3 and HCL is giving in ‘mol dm-3, thus one of the concentration has to be converted to the same units as the other. Limewater [Ca(OH)2(aq) ] converted from ‘grams dm-3 to ‘mol dm-3 Ca(OH)2(aq) has a concentration of 1g dm-3, which means that 1 gram of Ca(OH)2(aq) is dissolved in 1 dm-3 of water or 1000cm-3. Using the equation Moles = Mass/RMM we can convert the units. Moles = Mass/RMM Mass Ca(OH)2(aq) = 1 gram RMM Ca(OH)2(aq) = 40 + 2(16 + 1) = 74 Moles = 1 / 74 = 0.0135 moldm-3 (3 sig) Concentration of HCL The Limewater [Ca(OH)2(aq) ] has now, the same units of concentration as HCL. Ca(OH)2(aq) + 2HCl(aq) CaCl2(aq) + 2H2O(l) This reaction shows that 2 moles of HCL are reacting with 1 mole Limewater [Ca(OH)2(aq) ]. Therefore the concentration of HCL must be double that of Limewater [Ca(OH)2(aq) ] at approx 0.0200 moldm-3, as it would be impractical to get it at exactly at 0.270 moldm-3. This means that the HCL must be diluted by a factor of 100, again this also impractical, so it will be twice by a factor of 10. Hazards and Safety Key points on safety and hazards when performing the experiment. Hazards HCL is corrosive and toxic. Limewater [Ca(OH)] can have adverse affects with long-term exposure. Safety Equipment must be washed before and after the experiment, to avoid any errors in equipment from chemical traces. Safety goggles and chemical resistant- clothing such as a lab coat must be worn at all times around during the procedure due to high concentration of HCL. The work area must be kept safe and tidy, to avoid any practical hazards Make sure that the burette tap is closed when filling it and use a funnel to avoid any spillages. The funnel must be removed from the burette after use to avoid errors in results from the regent (HCL) dripping into it from the funnel and would be a hazard. Method to dilute HCL Equipment and Chemicals Standard flask (500cm3) Pipette pump Graduated pipette (50cm3) Beaker (500cm3) 2.00 moldm-3 of HCL (50 cm3) Distilled water (900cm3) Method Using the graduated pipette connected to the pipette pump, obtain the 50cm3 of HCl and place into the standard flask.]. (Note the graduated pipette need to be washed after use). Then pour 450cm3 of distilled water in to the flask Place the stopper onto the standard flask, and shake the solution to mix it thoroughly taking care not to spill it. Pour the solution then from the standard flask into the beaker. Then using the graduated pipette connected to the pipette pump, obtain 50 cm3 of the solution and place in into the standard flask. Wash out the contents of the beaker Then pour 450cm3 of the distilled water into the standard flask a Repeat step 3 to 4. Wash out the standard flask and graduated pipette. The 0.02 moldm-3 solution of HCl (500cm3) is now made. Method of Titration Fig.1 Equipment and Chemicals   Test Start Value (cm3) End Value (cm3) Titration (cm3) 1st (Rough) 0.00 2nd 0.00 3rd 0.00 4th 0.00 5th 0.00 Average 0.00 Burette stand. Burette (50cm3). Funnel. Graduated pipette (25cm3). Pipette pump. Conical flask (250cm3). Beaker containing the 250cm3 of the 0.002moldm-3 of Fig.2 HCL from the dilution method. Beaker containing 250cm3 of the unknown limewater [Ca(OH)2(aq) ] solution. White Tile Phenolphthalein Indicator. A drawn table, as shown in Fig.1. Method Set up the equipment as shown in the diagram to the right in Fig.2. Obtain and transfer using the graduated pipette connected to the pipette pump up to the fill line to the conical flask. add 5 drops of the phenolphthalein indicator (keep this number of drops the same for each of the titrations) Fill the burette with HCL up to 50cm3 and ensure the tap is closed. The First titration The first titration is a rough titration, to show an indication at what rough volume of HCL the colour-change will be at. This anticipation of the rough volume allows the next titrations to be more accurate. Open the tap slowly and let the HCL drip into the conical flask at a consistent rate and at the same time swill the conical flask Continue this until there is a colour change from the limewater [Ca(OH)2(aq) ] in the conical flask from ‘pink to ‘colourless, when this colour change happens, close the tap . Record on a table the volume of HCL at the point of the colour change in the End point column in the drawn table. Wash out he conical flask and repeat steps 1 to 4 Further titrations Open the tap slowly and let the HCL drip into the conical flask and higher rate than in the rough titration and swill the conical flask. Do this until the volume of HCL is 10 cm3 away from the rough end point volume. At this point reduce the rate of the drip, to at least 1 drop a second, and swill the conical flask more (be careful not to spill it), this will allow each drop to be neutralized and the limewater to show a colour change before the next one drips, ensuring more accurate results. Close the tap at the point of the colour change and record the end point volumes in the drawn table. Repeat steps 7 and 8 five times and records the results in the drawn table, ensure that at least 3 of the further titration end point values are consistent within 0.2cm3 of each other. Wash out graduated pipette, beaker, burette, funnel and conical flask. Results The results need to be processed. The titration column is difference between the start point value and the end point value The units of all the results need to be at 2 decimal places and the averages taken the start point value, the end point value and the titration value for excluding the rough titration results. Test Start Value (cm3) End Value (cm3) Titration (cm3) 1st (Rough) 0.00 2nd 0.00 3rd 0.00 4th 0.00 5th 0.00 Average 0.00 Analysis The average titration (represented by X in the table below) will be in cm-3 and will need to be converted into dm3 to make its easier to use in calculations. To convert the value from cm3 to dm3, divide the value by 1000. Xcm3 / 1000 = Xdm3 HCl Ca(OH)2 Moles / moles ? ? Volume / dm3 X 0.025 Conc. moldm-3 0.02 ? Using the equation for a moles in a solution Moles = Concentration x Volume The moles of HCL can now be worked out as the concentration is now known and the volume of HCL is

How the Atkins Diet Works :: Health Nutrition Diet Exercise Essays

How the Atkins Diet Works   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dr. Atkins has been at the center of the recent controversy over how to cure America’s obesity problem. America’s desire for a quick fix has caused the introduction of fad diets that claim to work quickly. The Atkins Diet has been deemed one of these fads because of its radical ideas and its straying from the norm of low fat diets. Dr Atkins encourages consumption of foods high in protein and fat while minimizing intake of foods that are high in simple carbohydrates including sugars and breads. But how can this diet be effective at losing body fat if the subject consumes foods that are high in fat? The Atkins diet reduces body fat quicker than normal low fat diets by reducing the amount of food that is consumed and by causing the body’s natural biological functions to burn the body fat that has already accumulated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One reason that the Atkins diet reduces body fat is due to the decreased intake of calories. This reduction in caloric intake is not due to calorie counting but to a reduction in food consumption. The first explanation for this decrease in consumption is that the strictness of the diet severely reduces, if not halts, the occurrence of â€Å"snacking†. These in between meal snacks often consist of simple carbohydrates that are prepared for your easy consumption. Since Dr. Atkins forbids the consumption of simple carbohydrates, he prevents snacking and therefore reduces the amount of calories that enter your mouth. Furthermore, the monotony in the method of the Atkins diet could be a cause of the loss of appetite that is experienced by dieters. Again the strictness of the diet only allows the dieters to eat a small category of foods. This causes the subjects to eat the same meals consistently and understandably become bored with the acceptable foods. Soon this will cause the dieter to opt not to eat rather than eat the same meal again. In addition, the foods that are acceptable according to

Important Components of Word Processing Software

There are many useful tools in word processing software that can help one to achieve success in their career such as; font settings, highlighting, line spacing, spelling and grammar checking, and the ability to implement spreadsheets, tables and graphs. Word processors such as Microsoft Word have many typesetting features to help the user accomplish their goals. Features like different font sizes and the ability to change the color that a phrase is displayed in, grant the user an avenue to express different emphasis on certain phrases with greater ease. Also this can help to organize and make the general reading of a paper more easy on the reader. Other tools such as highlighting help with this process as well, giving the user a way to ‘point out’ important portions of the information contained in the document. Line spacing is yet another tool that can help in the process of making a document easier to read. By using a broader line spacing you make it easier for the eyes to keep place and follow along the same line. In addition to the options one has with editing the typeface and aesthetics of a document, there are tools implemented into most word processors that help to correct errors in spelling and grammar. Spell check and grammar check are helpful tools when creating a document. When writing a paper, if the program recognizes any errors in spelling it will place a red zigzag underline underneath the word or phrase that is incorrect. The same is also true of grammar check. It will check for errors in punctuation or grammar and place a green underline under the phrase or word. Control Key and Word – Text and Graphics. In both cases, right clicking usually reveals a list of suggestions as to how to properly correct the problem. Last but not least in a situation where one needs to present data to a superior or coworker, most word processors have tools that allow for the placement of graphs and tables which help the user to present data relevant to the subject of the document. With the technology in place in today’s word processing software, the flow and transfer of information has been made a lot simpler.

Can Marriage Be Saved Essay

Can Marriage Be Saved? Written by:Frank Furstenberg Summer 2005 I chose the article â€Å"Can Marriage Be Saved? † written by Frank Furstenberg. This article was found under the â€Å"topics for course papers† section of our syllabus, link number four. I felt that the article was very much true to life. I agree that marriage seems to last a lifetime for the more educated and wealthy. I see all too often young adults getting married just because they have become pregnant or for the wrong reasons. This theory rarely seems to work. This usually causes problems for the young family because neither person is ready to take on the major responsibility that having a family at such a young age brings. This relates very close to my life because I was married and had my first child at the age of 16. With the lack of education and work experience that I had, it made it almost impossible to support and provide for my child. Needless to say, I found myself divorced and a 16 year old single parent six months later. The struggles of being married without an education or a career are a huge strain on a relationship. It is almost unheard of to have the idea, 1960’s, type of lifestyle these days. It was very common for the woman to be the homemaker and the caregiver for the children during this time while the man worked and provided for his family. Now, it is almost forced upon most families to have a middle class lifestyle or above in order to live a comfortable life. With this being said, it is crucial for both parties of the marriage to obtain a higher education and to work full time. Adding a child to the mix of working, school and trying to find time to be a parent can be a disaster. No wonder most marriages end almost as soon as they begin. I believe the best way we can change these old habits is to set better examples for our children and instill high values in them to get a college degree and make sure they have a strong career path before tackling the challenge of marriage and having a family. I believe marriage has a much higher chance of success if you have your education and career in order first. Once you have a good balance of values in your life, then you should consider marriage and a family.

Healthcare Essays

Science/Healthcare Essays Science/Healthcare Essay Science/Healthcare Essay In today’s society, more frequently than ever when it comes to suing medical records hospitals are using them rather than using paper medical records. Electronic medical record have several things that enhance the quality, efficiency and safety of patients like the knowledge an provision and decision-support systems which leads to the final support for efficient processes for health care delivery (unknown, 2010).This automations and computerized process is able to capture, retrieve and store present clinical data. Using electronic medical records is a way to make patients records easier to retain and is beside the nurses’ station. In addition to this electronic medical records are also organized and legible. They can make the operation of the medical records department more enhancing with things like abstracting, coding, and noting chart deficiencies and correspondence.With this process, it helps the facilities with the billing process and help with tracing and detailing information more quickly and efficiently. (Snook, 2004). Electronic medical records acquire eight more functions. They are result management, decision support, health information and data, order management, patient support, reporting, electronic communication and connectivity, and administrative processes. Compared to the based medical records the use of electronic medical records has replaced them.It also has the capability for structuring, streamlining, and automating clinical workflow. For a wide range of care activities electronic medical records provide integrated support that includes referrals of labatory and radiology. In addition to maintaining data and also keeping information trails that will be ready for adults, as well as research and other information that needs to be investigated. The use of electronic medical records can also help serve as w ay for continuing medical education as well.Healthcare as a whole has major hospitals that have comprehensive EMRs. This is translated into many things like improvements in the quality and satisfaction for patients as well as improvements for safety which leads to a more efficient and more accurate productive staff, as well as a greater accomplishment and self worthy for doctors and physicians who can easily gather but also complete patient information. This has also created the turnaround time for initial physician order to be slashed from 41 to 6 minutes.As a whole there are fewer phone calls to clarify physician orders which have lead to increased efficient meaning that this allows additional time for physicians to be at the patient’s bedside in case anything happens. Within the health care industry the advances in the technology and pharmaceutical products have resulted in several innovations. Ned medicines are being introduced and developed in order to manage, treat, and prevent many diseases and aging conditions of the baby boomer generation.Ned medical treatments and discoveries are being made based on the molecular and genetic tests. The future of healthcare seems to be on the bright side as many advances are being made every day in the health care technology which is leading to more individualized and targeted tests that are being done to show how people respond to various drugs. Our healthcare for the future looks very enlighten as it has a lot of potential in discovering alternative medicines, new treatment and prevention techniques. The more common technology becomes in the future, the less expensive will it be.In today’s world I have to agree that medical records have been a helpful tool for our health care organizations, hospitals, and also private medical practices. In addition to this, they present an open means of communication that is among staff members of any health care organization without having to depend on paper medical records which reports important and vital information, which were located in a single location (Barlow, Johnson amp; Steck, 2004). The new information communication process that has been developed has helped clinical staff, nurses, labs, radiology staff and doctors in the quality of care that is provide to patients.

Traditional Architecture vs Mordern Architecture Research Paper Example

Traditional Architecture vs Mordern Architecture Research Paper Example Traditional Architecture vs Mordern Architecture Paper Traditional Architecture vs Mordern Architecture Paper It has two main purposes which are to fulfill humans needs, sensory, delight and to capture the greatest achievement of man at a time as evidence for true generations. Joseph and John, 1860) Moving on to Traditional Architecture alternatively known as Vernacular Architecture is a term used to categorize a method of construction which uses immediately available resources to address immediate needs. The term is derived from the Latin word vernacular which means native therefore, refers to all Architecture which Is indigenous to a specific place I. Not Imported or copied from somewhere else. This represents the majority of historical construction and much continuing practice In developing countries characterized by Inexpensive materials and straight forwardly utilitarian sign, may though be adopted into culturally accepted solutions and through repetition becomes traditional. These buildings were built without the intervention of any professional Architects; it is always referred to as anonymous architecture or Architecture without Architects and even non pedigree architecture. Why is vernacular or traditional architecture so important? This is because it has a lot of advantages; Regional design adapts a house to perform well and endure in its particular location by designing for climate, micrometer, considering regional Vernacular Architecture, planning to withstand extreme events e. Storm, earthquakes etc. It must also conform to local building codes. Typically, traditional architecture means building houses for their specific regions, designing a house for Its region Is Important, yet often overlooked aspect of design to gain sustainability. Designing for a region on the other hand which Is one of the main concepts of vernacular, means suiting a houses form and materials to the daily climate and conditions of its location and it also involves consideration of severe weather events and natural disasters that are apt to strike a particular site and also designing homes pacifically for their regions helps homes to be energy-efficient, durable, and comfortable for their occupants. However, suiting a house to its climate involves many aspects of the design process, ranging from how the house is oriented on the site, to the room layout, to the choice of windows, insulation, and roofing material. A house must be suited to the terrain (land), soils, and orientation of its particular site. All of these considerations affect the houses salability for renewable energy systems, Its thermal efficiency, and the eventual comfort and expense the occupants will experience In operating the house. Withstanding extreme events; the durability of a house as a whole. And the materials used in its construction, also is determined appropriate for homes that are exposed to extreme moisture than for homes built in the desert. Similarly, design, materials, and installation procedures can help enhance the longevity of houses built in hurricane zones, flood plain, or areas subject to wild fire. (Dry. Merest. 010 ) Over time, different regions of the country have developed some distinctive housing styles, often these styles evolved from the materials that were available locally, and in response to regional climatic designs. As mechanical heating and cooling systems became more efficient, the need to use specific design elements to provide building comfort declined. At a minimum, houses should conform to local building codes, energy codes, and natural disasters. However, going the extra step and creating houses that are truly suited to their climate and their particular site means that these houses will be more durable, comfortable, and sustainable over time. Building in a regional vernacular style can not only create a house that performs well in the local climate, but also one that fits within an existing neighborhood and community. Matching the style of existing homes helps to maintain a sense of cultural heritage in a region or town, connects new developments with the community, and helps preserve the property values of older homes. Sustainability as the core concept of the vernacular has a few objectives which include the long-term objective of sustainable design to minimize resource degradation and consumption on a global scale and to achieve this, environmental awareness must be heightened. As long as sustainability can be achieved, occupants feel relaxed in their homes and these homes last for a very long time due to the trials being used but if this is not achieved, the result will be Sick building Syndrome (sobs). Sick building syndrome (sobs) A situation in which occupants off building experience acute health effects that seem to be linked to time spent in a building, but no specific illness or cause can be identified but Frequently, problems result when a building is operated or maintained in a manner that is inconsistent with its original design or prescribed operating procedures Sometimes indoor air problems are a result of poor building design or occupant activities. This is what appends when we do not build according to the building codes or rationality of that area. Symptoms of the sobs include the fact that building occupants complain of acute discomfort, most of the complainants feel relief soon after leaving the building, headaches, throat irritation, and itchy skins amongst others. Its causes range from inadequate ventilation to biological contaminants though the core reason is that these buildings were not designed conforming to local building codes of that particular area. A temporary solution to Sick Building Syndrome (sobs) usually includes increasing the ventilation rates and air distribution in the structure, removing of pollutant sources, air cleaning and communication and education of the general public. (Series and Kathleen. 1990) Green Architecture is the result of merging traditional or vernacular with modern technology and it is a sensitive approach to the environment and a unique balance between the modern and the vernacular. Low cost housing with the notion to challenge high density living, creating communities with shared streets, in harmony with nature and using land more efficiently. This type of Architecture requires the Architect to incorporate vernacular design tragedies into building and these building principles includes touching the earth Mercury). An Architecture that connects the indoor to the outdoor, responds to climate and the local setting and a non-constant architecture that responds to the morning, the evening, the season, the heat, the cold, the sun, the rain, the moment that will never pass again. Its not easy being green. (Kermit the Frog, 1972). Green Building Materials are composed of renewable, rather than nonrenewable resources. Green materials are environmentally responsible because impacts are considered ever the life of the product like bamboo and straw, lumber from forests certified to be sustainable managed and it reduces use of non-renewable resources, minimizes environmental impact, limit waste production, and manage energy utilization. The setting which is carefully preserved and changed with extreme sensitivity never forgets that it will have to be passed on to future generations. This attitude explains for example, why agricultural land has had the same use for a long time, has not witnessed invasion for purposes other than the purpose of farming as agriculture is the guarantee of peoples survival. (Clerically. 10) The search for sustainable architectural and urban models is the environmentalists latest concern as think of it as the impact of urban and metropolitan area on the environment and regions is the main factor for a sustainable environment, therefore, an unsustainable city model will definitely result in an unsustainable environment and not only in the city but also in its surroundings and in the region regardless of the distance between the city and the regions boundaries. In the past, the economy was on a smaller scale and so the city was built on a smaller, more human scale but now, high-rises tower over the city, Heraclites the wealth and power of the corporation that finances them. Secondly, they symbolize a society drawn towards sensationalism and novelty where the media rush to cover anything that is new and different. People are always astonished at how innovative and cutting edge these buildings are but they never tried to ask whether these buildings will make cities more livable or more humane. The sad part is that these types of built mistakes last for decades and affects lives for a long period of time, as a result of experimentation and novelty, thousands of families are doomed to eve for years in horrible buildings and neighborhood as residents of these buildings are glued to irrevocable dissatisfaction. Favorer and Jose. 2004) Traditional or Vernacular Architecture can co-exist; some say that these two types of Architectures are totally different while some others say Modern Architecture is the continuation of Traditional Architecture.

The History of Ultrasound in Medicine

The History of Ultrasound in Medicine Ultrasound refers to sound waves above the human range of hearing, 20,000 or more vibrations per second. Ultrasonic devices are used for measuring distance and detecting objects, but it’s in the realm of medical imaging that most people are familiar with ultrasound. Ultrasonography, or diagnostic sonography, is used to visualize structures inside the human body, from bones to organs, tendons, and blood vessels, as well as the fetus in a pregnant woman.   Ultrasound was developed by Dr. George Ludwig at the Naval Medical Research Institute in the late 1940s. The physicist John Wild is known as the father of medical ultrasound for imaging tissue in 1949. In addition, Dr. Karl Theodore Dussik of Austria published the first paper on medical ultrasonics in 1942, based on his research on transmission ultrasound investigation of the brain; and Professor Ian Donald of Scotland developed practical technology and applications for ultrasound in the 1950s. How It Works   Ultrasound is used in a large array of imaging tools. A transducer gives off the sound waves that are reflected back from organs and tissues, allowing a picture of what is inside the body to be drawn on a screen.   The transducer produces sound waves from 1 to 18 megahertz. The transducer is often used with a conductive gel to enable the sound to be transmitted into the body. The sound waves are reflected by internal structures in the body and hit the transducer in return. These vibrations are then translated by the ultrasound machine and transformed into an image. The depth and strength of the echo determine the size and shapes of the image. Obstetric Ultrasound Ultrasound can be very useful during pregnancy. Ultrasound can determine the gestational age of the fetus, its proper location in the womb, detect ​the fetal heartbeat, determine multiple pregnancies, and can determine the sex of the fetus. While ultrasonic imaging can change temperature and pressure in the body, there is little indication of harm to the fetus or mother through imaging. Nonetheless, American and European medical bodies urge ultrasonic imaging to be performed only when medically necessary.

John M. Keynes Research Paper Example | Topics and Well Written Essays - 1500 words

John M. Keynes - Research Paper Example To Keynes, the nineteenth-century classical economics was inherently inadequate not only in eliminating national unemployment for those qualified and able to work at the prevailing wage rates, but they were also inefficient in distributing the national cake, thus creating unnecessarily the poor and uncivilized middle class (Keynes, 1963). Accordingly, he [Keynes] modeled a theoretical alternative framework, allowing governmental intervention to eliminate the faults of an economic system as they arise (Harrod, 1951). Indeed as it is, Keynes ended up with a powerful model, whose application is currently underway in sorting wide ranging practical human distress under the existing economic systems, right from the United States, a world economic leader struggling with massive deficits in the aftermath of a deadly crisis, to smaller, poor nations in the developing world. In his General Theory of Employment, Interest and Money (basically the heart of Keynesian economics), Keynes directed hi s energies in challenging the classical orthodoxy with an explicit analysis of what determines and what is the essential nature of effective demand within any economic system. With the exception of foreign trade, effective demand, according to Keynes, consists of three expenditure streams: household consumptions, investments, and government overheads, all of which are determined autonomously (Davidson, 2007). A realist with a strong distaste for the Panglossian philosophy, Keynes argued that the level of aggregate demand may well outstrip or fall way below the national physical production capacity. As such, the philosophy of automatic adjustment to produce at a level tending to the full employment of all available productive resource was a flawed economic assumption that might not be realized after all, for ‘In the long-run we are all dead', a fundamental theoretical shocker to the traditional economic optimism regardless of the circumstances, however strenuous (Davidson, 2007 , p. 15). In his own words, Keynes notes that: The optimism of traditional economics, which looks at economists as Candides, who, even though left critical analysis for other duties [cultivation their gardens], still teach â€Å"all is for the best in the best of all possible worlds† provides us with a false hope. For sure, there would be a natural tendency towards the full employment in a Society which was functioning in the manner of the classical postulates. It may be that they [the classical theorists] provided a representation of how we would want our Economy to behave. Nonetheless, assuming the Economy operates so only means assuming national difficulties. (1936, pp. 33–4) Nothing could be further from the truth; whether in the traditional or modern times, governments are voted in to decisively tackle the existing social deficiencies. With arguments that went against the old Say’s law supply creating demand, Keynes maintained that a government has the poss ibilities of stimulating the economy by increasing the aggregate demand, thereby arousing the existing firms to respond by utilizing the available unemployed

Leadership. Two Occasions of my Lidership Personal Statement

Leadership. Two Occasions of my Lidership - Personal Statement Example In its first year, firm has been able to close out four successful deals suggesting that new and nascent firms, in an industry which is dominated by giants like Goldman Sachs and Morgan Stanley, can succeed too provided they take into account reality. I am a proactive person and realize that in order to succeed in this industry; we must evolve into a company and grow ourselves as leaders in our chosen segmented market. This idea was floated by me to our co-founders but relying on their success in first year; they were resistant to change however I decided to carry on with this idea and called a brainstorming session with our employees. During that session, we come up with many issues which we believed were restricting the growth of our firm. I also further decided to bring my former boss, who was once, one of the successful leaders with a very well developed firm serving a niche market which however could not have survived and was sold merely for US$5 million only. That meeting proved one of the catalysts for my partners to think more strategically because the kind of competitive landscaped we faced were such that it demanded a comprehensive overhaul of our current thinking.

International politics and Law Essay Example | Topics and Well Written Essays - 1000 words

International politics and Law - Essay Example 47 states are currently the members of UNHRC of which African and Asian contribution is 13 states each, 12 states are from Europe, 8 from Latin America and Caribbean and United States of America is the only member from North America. The UNHRC was established in March 2006. The council adopted its Institution Building Package in its first meeting in June 2007 and the elements of the institution package were formulated to serve as guideline for future developments. The most important element is the Universal Periodic Review which is formulated for the assessment of the human rights situation in all the member states of the United Nations. An advisory committee looks after the human rights situation in the different regions of the world and gives recommendations to device strategies and plans of action for ensuring the delivery of human rights to each and every human in this world. The United Nations Convention on the Elimination of All Forms of Discrimination against Women was adopted and opened for signature, ratification and accession by the General Assembly resolution 34/180 of 18 December 1979 and was entered into force on 3rd September 1981. It is one of the nine major treaties of United Nations on Human Rights. All the state party to this human rights treaty are bound to observe the clauses of the treaty and the UN Human Rights Council gives recommendations to the governments for observing the human rights restrictions as mentioned in this convention. The convention is based on the UN Charter of fundamental human rights which states the dignity and worth of the human person and equal rights for men and women. The convention states that discrimination against any person based on race, creed, nationality or sex is unacceptable because all human beings are born free and equal in dignity and rights and each and every individual in this world is free to practice his beliefs and ideology and lead a life according to the way he deems suitable for himself. The con vention lays stress on the rights of women in the states party to the convention and states that equal economic, social, cultural, civil and political rights of men and women should be ensured. The convention establishes concerns over the women rights violation in the world and emphasizes the eradication of racism, aggression, deprivation of basic rights of food, clothes and shelter to women. Over the years the convention has been signed and ratified by almost all the countries of the world and has proven to be very effective in ensuring the provision of women rights in various regions of the world. The condition of women is very deplorable in various regions of the world which include South Asia, Africa, Middle East and Northern Africa. Certain inhumane traditions are still practiced in various countries of these regions and women are targeted in these traditions. The women in these regions are still not treated on equal basis in these regions of the world. The governments of these regions have established rules and guidelines and have passed constitutional laws and amendments for protecting the rights of the women but the situation in some of the regions is still very alarming. The United Nations Human Rights Council is working very effectively in reporting such incidents to the respective governments and United Nations bodies and taskforces. UNHRC also gives its recommendations to the governments and the United Nations bodies to enforce the human rights conventions in these areas. These efforts have been proved very

Ethics Essay Example | Topics and Well Written Essays - 1500 words - 7

Ethics - Essay Example Most would not think cheating Uncle Sam out of such a small amount as ‘unethical.’ These types of behavior illustrate both how conditioning and association function to determine our course in life. While we are influenced by how we were taught regarding what is right and wrong within a given situation and we make decisions based upon our association with these rules, ethics can ultimately only be quantified on a personal level. Slavery was just as wrong then as now and cheating is always wrong even if it’s the government that is the victim. During the days of slavery, many knew it to be wrong and it bothers some to exceed the speed limit or dodge taxes even to the smallest extent but why the disparity? The discrepancy lies within the experiences of the individual, what they witnessed as acceptable behavior and were taught as children. Whether or not a society progresses in a positive, productive manner ultimately depends upon how ethical it collectively decides to be, a reflection of the importance it gives to educating its citizens on understanding their own personal ethical conduct. Because society is, at its most basic level, a collection of individuals, it is necessary to define one’s own philosophy of proper business ethics before moving out into the field. For me, proper business ethics should include an individual’s constant attention to the common good and justice, which includes issues of sustainability and eco-efficiency as well as leading by example at the individual and organizational level. Ethical business practices give customers, employees, partners and shareholders reassurance that they will not be cheated. The ethical approach that favors the common good suggests that a corporation’s actions should benefit, ultimately, all of a community or society. According to Socrates, knowledge of oneself

Research paper Example | Topics and Well Written Essays - 2000 words - 1

Research Paper Example Generally, for along time product design has been the concern of most scholars in all fields and more so in the development of computer information products. Product design involves aspects of making and coming up with products, events processes as well as services based on the user experience and add quality to the user. It also takes into consideration the immediate environment in order to identify and solve certain problems. It is with this view that emotional appreciation of an event process or product goes along way in improving the quality as well as the usage of the same (Norman, 2004). In my opinion, when people are more enthusiastic about a product designed they are likely to appreciate the product and in the event talk good about it. Through such those developing the product also look at ways of improving it. Through appreciation of the aesthetic and visceral aspects of products it creates emotional satisfaction as well as encourages association with the product (Kausler, a nd Trapp, 1960). In the market this aesthetic appreciation helps in marketing as more of the product is sold more and more. Emotional appreciation during product design has been also argued that it encourages integration of theories and concepts that are vital in the final development of product. In the companies this has also been seen to result to hard work and dedication as people become more attached to the designs they produce and emotionally feel good about their work. So anyone who has an experience of the products either directly or through the website appreciate this aspects of product design and become emotionally attached to it which therefore spreads to family members ,professionals as well as the media in general. Therefore it becomes very important to look at these aspects of aesthetics in the design of any product. Q2. The philosopher's tool kit II (Wittkower) In his attempt to examine the philosophical aspects of iPod mobile audio player, Wittkower (2008) uses 19 cha pters written by different authors and philosophers on how iPod is changing the lives of individuals and their sense of community. The philosopher’s toolkit is a comic philosophical thought and methods book as well as a novel. This novel have several chapters with latest revision of philosophical writing making this book further good for the readers understanding of its concepts. This book has six chapters and presents instances of certain kind of philosophical tool in each of them. Chapter one of these books jerks mouldy aptly by unfolding the position of influences in viewpoint. This chapter goes on and discuses several peripheral philosophies example of these being the difference between explanation and reasoning. This seems to be confusing and irrelevant to some extent. This chapter points out how inappropriate logically valid advices might seem to the layman. Finally the chapter explains that the structure of fight regulates its validity and resolutions the pressure by f amiliarizing the position of truth for the discussion. In chapter two, the hypothetical-deductive technique is categorized though it looks to be perplexing. It says that the result of the trial may in the sturdiest case prove or criticize the thesis. In feebler cases the outcome might offer proof for or against this thesis as well. With HD technique one can prove the truth of a concept; this is even well elucidated in the next chapter. In another contrasting example, the pass of reduction to some

In regards to gender Assignment Example | Topics and Well Written Essays - 250 words

In regards to gender - Assignment Example ry works like To Penhurst, Leviathan, and From Slaves Deus Rex Judaeorum by renowned authors like Ben Jonson, Thomas Hobbes, and Aemilia Lanyer respectively. Being one of the first female writers to be printed in English, Aemilia wrote ‘Eve’s apology in defense of women.’ Lanyer offers a different interpretation of this story, shifting some blame on Adam, the supposed stronger of the two. The superiority of men is acknowledged in this instance, and Eve’s betrayal is constantly used to ‘keep her in place. ’ Jonson’s Penhurst recognizes the significant role of human decency to social contracts. Hobbes’ Leviathan echoes this concept as he highlights a contract as the basis for collective moral order as well as all social organizations. To this end, both the two latter authors agree that despite having equal rights to all things, human beings must give up some of their rights in favor of

Research paper Example | Topics and Well Written Essays - 2000 words - 1

Research Paper Example Generally, for along time product design has been the concern of most scholars in all fields and more so in the development of computer information products. Product design involves aspects of making and coming up with products, events processes as well as services based on the user experience and add quality to the user. It also takes into consideration the immediate environment in order to identify and solve certain problems. It is with this view that emotional appreciation of an event process or product goes along way in improving the quality as well as the usage of the same (Norman, 2004). In my opinion, when people are more enthusiastic about a product designed they are likely to appreciate the product and in the event talk good about it. Through such those developing the product also look at ways of improving it. Through appreciation of the aesthetic and visceral aspects of products it creates emotional satisfaction as well as encourages association with the product (Kausler, a nd Trapp, 1960). In the market this aesthetic appreciation helps in marketing as more of the product is sold more and more. Emotional appreciation during product design has been also argued that it encourages integration of theories and concepts that are vital in the final development of product. In the companies this has also been seen to result to hard work and dedication as people become more attached to the designs they produce and emotionally feel good about their work. So anyone who has an experience of the products either directly or through the website appreciate this aspects of product design and become emotionally attached to it which therefore spreads to family members ,professionals as well as the media in general. Therefore it becomes very important to look at these aspects of aesthetics in the design of any product. Q2. The philosopher's tool kit II (Wittkower) In his attempt to examine the philosophical aspects of iPod mobile audio player, Wittkower (2008) uses 19 cha pters written by different authors and philosophers on how iPod is changing the lives of individuals and their sense of community. The philosopher’s toolkit is a comic philosophical thought and methods book as well as a novel. This novel have several chapters with latest revision of philosophical writing making this book further good for the readers understanding of its concepts. This book has six chapters and presents instances of certain kind of philosophical tool in each of them. Chapter one of these books jerks mouldy aptly by unfolding the position of influences in viewpoint. This chapter goes on and discuses several peripheral philosophies example of these being the difference between explanation and reasoning. This seems to be confusing and irrelevant to some extent. This chapter points out how inappropriate logically valid advices might seem to the layman. Finally the chapter explains that the structure of fight regulates its validity and resolutions the pressure by f amiliarizing the position of truth for the discussion. In chapter two, the hypothetical-deductive technique is categorized though it looks to be perplexing. It says that the result of the trial may in the sturdiest case prove or criticize the thesis. In feebler cases the outcome might offer proof for or against this thesis as well. With HD technique one can prove the truth of a concept; this is even well elucidated in the next chapter. In another contrasting example, the pass of reduction to some

Establishment of Unique State Language in Office Work Essay Example for Free

Establishment of Unique State Language in Office Work Essay Acknowledgement We want to acknowledge our parents for participating and helping us to conduct a questionnaire in the state institutions in Astana. Also we would like to thank Saltanat – secretary of head of government – for distribution of questionnaires among respondents and operate actions in delivering results to Almaty. Abstract Nowadays the issue of languages is one of the most actual, disputable. That is why government tries to improve the conditions of state language. This year new law was created; it states that all documentations must be written in Kazakh. This change cause many disputes and discussions and becomes more popular. As an actual issue this problem was chosen by the authors of research. The research question: what is the viewpoint of Astana citizens to establishment of unique state language in office work? Research objectives are to inquire into views of people to this law, find the advantages and disadvantages of change, to define the impact of transition on the process of work. After analyzing possible consequences, following research hypothesis was made: people would have negative point of view on the establishment. In order to achieve more efficiency the instrument of survey design – questionnaire – was chosen. It was conducted among 20 people the inhabitants of Astana – who work in the state institutions, because change of language in the office work impacts them directly. Convenience sampling was used, because authors chose merely closest persons as respondents. At the base of results of questionnaire it was found that 70% of people have positive, 25% neutral, 5% negative attitude to the change. Thus, the results of questionnaire shows that the authors’ hypothesis was not justified: it was defined that people have positive viewpoint on the establishment, also there is no almost any difficulties connected with the change and it does not impact on the process and quality of the work. I. Introduction A. Reasons for Undertaking Research For almost 300 years Kazakhstan was under the pressure of neighbour Russia, so since it was happened our cultural wealth began to eradicate. Language was almost lost, and nobody knew what would be in the future. Unfortunately, the most powerful and developing country – Soviet Union – fell to pieces (Akishev, 1996). So, since from 1990 year there were born new countries. And Kazakhstan was not exception. Like a newborn baby, country started to do its first steps. In this way new constitution was created. â€Å"Kazakh is a state language, and Russian is official† says the constitution of Kazakhstan. But this year new law took place: â€Å"since 2007 year all documentations must be in Kazakh†, it states. But is the country with only half Kazakh-speaking inhabitancies ready to this change, how the multinational population will react to it? This is our issue. The government made a decision, but can we manage with it? Only 1000 civil servants of 5000 can speak Kazakh in advance or can do office work in it, documentation nowadays executes in Russian and only after that it translates into Kazakh. It is right to ask a question: what will follow after this establishment? Consequences may be different but more obvious thing that there will be many difficulties because of unknowing language. With this poor condition the procedure of work will delay, consequently, the standards, the value of work will decrease. The change of language of office work will lead to discrimination of not Kazakh-speaking population. Because of this it’s important to investigate this issue. After analyzing possible consequences, following research hypothesis was made: the attitude of major population of Astana has negative point of view on this change of language of office work in Kazakh. B. Research Methods In order to achieve more efficiency from research survey is using here. To investigate exact attitudes of people the work need statistics, numerical data, also the viewpoints, position, suggestions of Astana people must be considered in the work. So, survey design is the best way to attain the most systematically organized point here. Also questionnaire is being consumed as instruments of research. It was chosen because, in order to determine the views of people and situation in the country, quantitative method will be helpful. The data and facts that they will give may help to solve partly our problem. As it is written in previous, statistics is necessary, and questionnaire may give new data and numbers, so it is helpful in this area, specific questions in questionnaire (open-ended) the opportunity to determine the exact point of view of people and their suggestions. The questionnaire consists of two parts. The first one is written in order to investigate social status of people and give demographic data. The second section’s aim is to ascertain the attitude of the person to the establishment of unique state language in the office work. The questionnaire was held on the period 14-16 of June in Astana. 20 people working in the state establishments were respondents of the questionnaire. The type of the research was primary, convenience technique was used. Ð ¡. Research Structure The research paper is divided into the six following chapters: Introduction – this part of the research presents brief description of the research, reasons for undertaking it and methods which will be used during this research. Review of the literature — this part of the research is dedicated to information that was found in appropriate literature in order to describe problems of establishment the unique language in the office work. Field research results – is a descriptive part of work, where authors should give only description of results that they receive from questionnaire or/an interview. Analysis and discussion in this part of research paper all information presented before will be analyzed and will be tried to define future outlook of the industry and investors decision that can be taken. Conclusion authors make a summary of the research paper. Bibliography sources that were used in writing research. Appendices include the questionnaire paper and interview paper. II. Literature review A. Historical background of Kazakh language The gold book of history of Kazakhs includes following pages: at the beginning of XVIII century west part of present territory of Kazakhstan started to join to Russian Empire. In spite of resistance of Orta and Uly Juzes during next hundred years all regions of country wholly became a piece of neighbour state. Since that time by the order of imperator Russian Empire Alexander I commenced the change of ruling power: they chose the heads of juzes. In the 30-40es of XVIII century fortresses were built at the boarders of Kazakhstan. Russian-speaking people started to immigrate into the Kazakh land. So, these were the first steps of colonization policy and active exchange of culture, widely spreading of Russian language and slowing down of Kazakh. (Kozybayev,1995). After formation of the Soviet Union in 1917, the discrimination of all nations with their culture and language that existed on the territory of USSR took place. Politics of state was the creation of unified society, where were the one constitution of USSR, which named Russian the single language of communication. From that period in different parts of the biggest country of the world the policy of inculcation of Russian language started. This process was the ideology, which was considered by government of Russia. Following 70 years lead to the almost wholly losing of native language. As an example of it in 1954 when virgin land started to build up 640.000 people from other countries of Union came to KazSSR. As a consequence of it new educational establishments were built, but with this immigration only in south region of country 700 Kazakh schools were closed, children stayed without needed education. Also the names of water-lands were changed in Russian, in order to make more comfortable the life of our â€Å"guests†. With this problem of eradication of folk wealth faced not only Kazakhstan, but other 12 countries of USSR, especially Moldova, Azerbaijan, Latvia, Georgia, etc (Akishev, Baipakov, 1996). So, after colonization for almost 300 years young independent Republic of Kazakhstan had to face with problem of wholly reconstruction of society, policy and economy of country. As a consequence of this dependence became following data: according to Agency of Statistics from 01.01.2004 the population of country is equal to 14,952 million people: 57, 19 % Kazakhs, 27, 24% Russians, 3, 14% Ukrainians, 2, 74% Uzbeks and other 120 nationalities. For the present time about 3 million Kazakhs do not know their native language. 64,4 % of population possess with Kazakh, when 84,8% speak Russian (Agency of statistics of RK , 2004). B. Status of Kazakh language nowadays With getting sovereignty in 1991 Republic of Kazakhstan got opportunity to raise its national wealth. So, the new constitution from 30th August of 1995, in the 7th article of the first part (general provisions) of it states: â€Å"1. the state language of the Republic of Kazakhstan shall be the Kazak language. 2. In state institutions and local self-administrative bodies the Russian language shall be officially used on equal grounds along with the Kazak language. 3. The state shall promote conditions for the study and development of the languages of the people of Kazakhstan.† (Constitution of RK, 1995). C. Problems and discussions on the issue According to B. Omarov (2005) the head of Committee on problems of language of Ministry of information, culture and sport in correspondents of State programme of function and development of languages for 2001-2010 years, affirmatived by decree of the president of RK from 07.02.2001 â„â€"550 in all regions of republic conduct measures of halting-placely change of office work on the state language. Because of this office work of 5 regions (Kyzylorda, Zhambyl, South-Kazkahstan, Atyrau, and Mangistau) was fully translated on state language. On the base of schedule of stagely translation of office work on state language cultivated republic agenda and brought in consideration of Government of RK. In accordance to this graphic from 01.01.2010 is expected fully translation of office work on state language. Due to this law there have been appeared problems of discrimination of not-Kazakh-speaking people in the country. Nowadays majority of people ask question, such â€Å"what this change will lead to?† According to Martha Brill Olcott (1997), there is a strong sense of disquiet among many of the country’s ethnic Russians, who feel that the break-up of the USSR has turned a familiar country into an alien one, and has left them as second-class citizens in what they themselves perceive as their native land. And the translation of language in office work will possibly grow gap between Kazakhstan’s Kazakhs and European communities. But specialists advise not to confuse. As Dariga Nazarbayeva states (2006), the change of language will not lead to discrimination of not-Kazakh-speaking people. Russian will stay as an official language. What just people should do – to learn about hundred of words and do documentations basing on them? Akim of Almaty I. Tasmagambetov (2005) and deputy, poet M. Shahanov (2005) become intimate in the opinion that world experience of states shows that presence of native language impact on stability, security of independent country. Our main aim is to raise the status of using Kazakh on the level of Russian. That is why akims actively accept the new law. They claim that the wealth that our ancestors gave to people should be kept. But there are some opposite points of view on this theme. Some non-Kazakh parts of population of RK think that government tries to slowly eradicate other nations from the land of Kazakhs. Some people, like O. Suleimenov (2005) the representative of RK in UNESCO thinks that republic is not yet ready for this change. This change may causes problems of leaving the country of other nations. At first, think this part of country, we should prepare the fundament, prepare people – to recreate grammar of language, to type reliable text books, in order to make easier the studying deeply and efficiently the language. At that time the minister of education and science B. Aitimova (2006) states that state program of Kazakh language for 2001-2010 is developing. She claims that 77% of schools are in Kazakh or mixed. But state Secretary O. Abdikarimov does not agree with that by saying that 500 million tenge was given from budget, nevertheless, there are no results. The minister culture and information – Y. Ertisbaev (2006) he offers to make social polls. So, after some time, the problem will be partly solved. Summary Thus, there are many views on the issue of changing language of office work in Astana. Arguments of both sights are very strong; they were confirmed with statistics and prognoses of the critics. In discussions of the problem play role all social classes of Kazakhstan, because of this issue relates to all citizens of our country. Although there is no exact answer at the present time, but research will give it in the near future. III. Field research (Questionnaire results) A. General information The research question of present work is intended to find out what is the viewpoint of Astana’s citizens to the establishment of unique state language in office work. Thus, in order to obtain useful statistics and find out what are the precise attitudes of people on this issue, given questionnaire was conducted by researches. The field research was divided into three parts, which will allow to the reader comfortably find useful information (indirect data – common information, direct – specific material). At the period 14-16 of June in state institutions of Astana 20 people, who have full-time work place, have been asked by researches. Target population of the research is adults from 18 years old, in which 11 are female and 9 are male. As respondents were the closest available people, convenience sampling was used. B. Demographic (indirect) data At the process of work the category of age of respondents was divided into four parts: 18-25 (10%), 25-35 (35%), 35-50 (50%), over 50 (5%). 80% are Kazakhs and 20% are Russian respondents. From chart 1 it can be seen that the level of knowing of Kazakh and Russian languages among 20 people: [pic] Researches have investigated that 50 per cent of people know Kazakh in advance, 35 colloquial and 15 % do not speak on state language, while 90 % of people know Russian in advance and 10% colloquially. Table 1 shows the percentage degree of people who knows foreign languages and what are that languages. |Language |Percentage | |English |25% | |German |25% | |Belarusian |5% | |Don’t know other language |45% | Table 1. The quarter part speaks English, another Germany, while 5 % know Belarusian and other 45% do not know any foreign language. It was investigated that all 20 people have high education, from which 14 people studied in Russian (70%) and 6 in Kazakh (30%). The chart 2 shows the in what language people mostly communicate with each other: [pic] Half of respondents communicate in Russian, when 30% talk in Kazakh and 20% of people speak on both languages. At the process of work it was defined that all 20 people have full-time permanent work place, 19 (95%) are state workers, and 1 (5%) is a member of join-stock company. C. Attitudes of people (direct data) The chart 3 demonstrates the position of people toward the establishment. [pic] 80% of people think that it is right to establish such innovation, 15 % has neutral position and 5% are against the law. 70% of respondents have positive point of view to the establishment, 25% are neutral and 5% have negative attitude. From 20 people, who was asked, 12 (60%) are expressed willingness to do office work in Kazakh, while 8 (40%) people are not ready to such work. |Percentage of people who faced with office work in Kazakh | |Faced |60% | |Don’t faced |40% | From table 2 you may see that 60% of respondents have faced with doing office work in Kazakh while 40% do not. Table 2 From table 3 you may find out the percentage level of kinds of spreading of information about the establishment of unique language in the office work. 36,4 % of respondents have got information from work, 20% from relatives, 18,2% from friends, 15,6% through mass-media, 3,2% from another sources, while 6,6% do not know about this law. |Kinds of |Percentage | |Spreading of info | | |Relatives |20% | |Friends |18.2% | |Mass-media |15.6% | |At work |36.4% | |Other |3.2% | |Don’t know about this law |6.6% | Table 3. It was investigated in table 4 that change of language of office work for half of respondents has not any impact, 40% did not give answers, 5% do not know and on 5% has influence. |The influence on work |Percentage | |No |50% | |Yes |5% | |Do not know |5% | |Do not give answers |40% | Table 4 It was defined that 45% of people have not faced with any difficulties on work because of this establishment, 15% have some problems, and 40% did not give answers. It was investigated that the administration of state institutions have provide some conditions in order to prepare personnel to the establishment for 40% of respondents, and 60% have not got any programmes. People have mentioned such conditions like providing CDs, preparing lessons, electronic portal, programmes. 35% are satisfied with conditions that government provides, 15% not utilized, 10% is neutral and 40% did nit give answers. To the open-ended questions 90% respondents have given different answers, 10% preferred do not mention any suggestions. The majority of respondents suggested creating of courses, which will give opportunity to workers improve the level of knowing Kazakh. 20% of people were for establishment, but it was mentioned that this reform should be executed gradually. Another 20% have demonstrated desire to establish this law, because it is the time to raise the authority of state language. Someone was against establishment, and other, vice versus, suggested compulsory change language from Russian to Kazakh. D. Summary In spite the fact that most of people know more Russian that Kazakh, and that they communicate in Russian, it was investigated in generally that people have positive position to this establishment. There is a lack of preparing courses, but people disposed well. IV. Analysis and discussion Univariate analysis The research question of present work is â€Å"what is the attitude of Astana people to the establishment of unique state language in the office work in Kazakhstan?† After analyzing possible consequences the hypothesis stated that people would have negative point of view on the change of the language in the office work. a. Analyzing demographic data. As the change of language takes place in the state establishments, 95% of respondents were chosen from them. At the process of work it was investigated that the level of knowing Russian of 20 people, who were conducted the questionnaire, is higher than Kazakh: 100% know official language, while 15% do not know state language at all. In spite the fact that everyone knows Russian and the major part 85% of people know Kazakh, only the half part speak in Russian and 20% use only Kazakh, while 30% speak on both languages. Thus, ignoring the fact that the majority people know Kazakh, language of communication among people still is mostly Russian. b. Analyzing attitudes of people to the establishment (questionnaire, literature review). The main target of given work was to find the viewpoint of Astana people to the establishment. From the tabular form of frequency distribution we may see the main result of research. Table 1. Attitude to the establishment office work in Kazakh | |Frequency |% |Valid % |Cum % | |Positive |14 |70 |70 |70 | |Neutral |5 |25 |25 |95 | |Negative |1 |5 |5 |100 | |Total |20 |100 |100 | | More than half part of respondents have positive point of view on the change and only 5% were against it, so Astana people mostly are for establishment of state language. Analyzing the results of questionnaire, it was discovered that the major part of people think that it is right to change the language of documentation and they are ready to the transition. Authors made a prediction that the change of language may lead to conflicts among nations, it would be the discrimination of not-Kazakh people, the process of work will delay and quality of it would reduce. But the results show opposite thing: main part of people state that they have not faced with any difficulties, that the change does not impact on the done work and its’ efficiency does not decrease. 80% of respondents were Kazakhs; possibly, this is a reason of positive results in the questionnaire. Anyway, every man lives in Kazakhstan, may be that is why they have to answer positively, and may be, they had not other ch oice. Topic is very sensitive and both sides – Kazakh and not-Kazakh people – know it. Nowadays there are many issues on the theme of developing of Kazakh, and people do not react on them similar: someone is for raising the status of state language, someone afraid of this, because of unknowing Kazakh. Already 15 years Kazakhstan is independent country, it is obvious that Kazakh language should have specific status, it should have its own important place, and people should know it. It is already time to raise Kazakh, but not to eradicate Russian, because it is still the language on which all multinational population of country speaks, in which we communicate with our neighbours on international arena. People, by understanding it, should improve state language, by not disturbing official language. So, also, based on the results of questionnaire, it was found that government develops such things as courses, discs, electronic portals, programmes to prepare personnel to the change , but people mostly dissatisfied with these conditions, because almost all people suggest creating new instruments to improve language. This fact means that there is a lack of the books, special methods of studying, good teaching, etc. O. Suleimenov (2005) also came to this conclusion. He thinks that this change may cause problems of leaving the country of other nations. But there is a nuance: for some questions (about have they faced with any difficultiesmbecause of the change, have establishment impact the work, do they satisfied with conditions that government creates to prepare personnel?) the third part of people did not give answers. Does it mean that people are hiding something and expert is right? In the reality the issue of language is very sensitive: government tries to improve the authority of Kazakh while it seems that Russian is under discrimination. Among the members of parliament, government, also there are many debates on this theme. Akims, ministers say that they are undertaking measures as preparing personnel through the course, making privilege to people, who know Kazakh, raising their wages, but relying on opinions of people, we may conclude that it is not enough, because there is no efficient results, especially because the base of courses are very weak. There are some advantages and disadvantages of this issue: for Kazakh people it is good because their language is developing, but for other nations it is difficult, but they can do nothing with it: the law already exists, in spite the fact many people do not know Kazakh and there are no real measures that can prepare them. The data from literature review and questionnaire results are not similar, if some authorities are against establishment, main part of respondents support the change. This means that situation is not as negative as state the data of literature review. More people know or learning Kazakh than official statistics show. The state of Kazakh is improving. V. Conclusion The research question of present work is â€Å"what is the attitude of Astana people to the establishment of unique state language in the office work in Kazakhstan?† By considering the possible consequences and results, following hypotheses was made: the attitude of major population of Astana would have negative point of view on this change of language of office work from Russian into Kazakh. According to the results of questionnaire, the prediction of authors was mistaken: majority of respondents have positive viewpoint on the change, moreover, the ways to improve the situation were suggested by them. There were many disputes on the issue, some people think that will appear conflict that society is not ready, but, fortunately, these were not justified. It is already time to improve the status of Kazakh: people are for the change. The only one problem that should be eliminated: to develop the base of preparing and teaching people. 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The Carnegie Endowment for International Peace. [Online]. Central Asian States: An Overview of Fives Years of Independence. Available from: www.ceip.org/people/mosenate.htm [cited 02 June 2006]. Omarov. B, 2005. Comitet po iazikam Ministerstva culture, informacii I sporta RK. [Online]. Skajite pojaluista. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefined doc_id=30029966 [cited 01 June 2006]. Shahanov, M., and Tereschenko, S., 2005. Problema yazika [Online]. Shahanova I Tereschenko reshili soobscha borot’sya s kolonizatsiei. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefineddoc_id=30048383 [cited 02 June 2006]. Suleimenov, O., 2005. Problema yazika. [Online]. Vibori – examen democratii. Available from: http://base.zakon.kz/doc/lawyer/?uid=undefineddoc_id=30024571 [cited 03 June 2006].

Emotional Labour and Employees in a Face-to-Face Service Environment

Emotional Labour and Employees in a Face-to-Face Service Environment ABSTRACT In many organizations there is an increase in the requirement to carry on emotional labour. Hochschild (1983) argues that these emotional demands have negative effects physically and psychologically. Management evaluations in the Bahamas focus on job satisfaction and not encompassing the employees psychological well being. This study measured emotional labour under the parameters of surface acting, deep acting and burnout via socio-demographics with the method of questionnaire survey. The results showed 1) significance in one of the social demographics for surface acting, 2) no significance for deep acting, and 3) all social demographics showed significance towards burnout. Key words: Surface Acting, Deep Acting, Burnout Emotional Labour and Employees in a Face-to-Face Service Environment Introduction The strength of the hospitality industry is not only getting a job done, but also involves getting the work done with the correct attitude, with the correct degree of authenticity, and with the correct amount of concern for guests. Every organization in the hospitality industry expects that their employees, while interacting with customers, to exhibit certain types of emotions such as friendliness, cheerfulness, warmth, enthusiasm, or confidence. Tourism together with tourism-driven construction and manufacturing accounts for approximately 60% of The Bahamas Gross Domestic Product (GDP) and directly or indirectly employs half of the archipelagos labour force. Prior to 2006, a steady growth in tourism receipts and a boom in construction of new hotels, resorts, and residences led to solid GDP growth but since the tourism receipts have begun to drop off. The global recession in 2009 took a sizeable toll on The Bahamas, resulting in a contraction in GP and a widening budget deficit. Overall growth prospects in the short run rest heavily on the fortunes of the tourism sector (CIA-The World Factbook, 2011, para. 5). In light of this, it is essential that the service rendered by the Bahamian people continues and remains exceptional. Because the interaction between the service provider and customer is the central part of a service experience that affects a customers perception of service quality, it is essential for managers or employers to control or manage employees behavior or emotional expressions to guarantee service quality. Being able to exercise self-control is a key component. However, it cannot be assumed that the employee is always going to be in a good mood. Situations will arise that will bring about negative emotions such as annoyance, anger etc. Imagine being told that one of your colleagues has just passed away. Immediately after learning this information, a guest needs some assistance specifically from you. Or even more so a guest has a bad attitude for whatever reason and decides to spit on you. What should you do? What reaction should you have? An employees emotional reaction is no longer a private experience, but a public act that is controlled by his or her employer. Rules for emotional display are developed, and training programs are mandatory. Hochschild (1983), who was the first to hone in on the effects of emotional work on flight attendants, describes this type of conflict to be emotional labour emotional job demands and emotional strategies necessary to control these demands. It was discovered that emotional labour weight could be classified into five requirements and one stressor. These would be the display of positive emotions, negative emotions, neutrality, sensitivity, and sympathy. The stressor, emotional dissonance, is then what is demanded when these particular emotional requirements are not met. Hochschild (1983) used the description of a drama-where work setting is an act from a movie or play, the customers/guests are the audience, and the individual employees are actors with rules governing how to interact with the customers/guests. At first glance, it may seem that this task should not be a difficult one to perform. It has been argued that displaying positive emotions have a positive effect on the individual. There are three acting techniques researchers have recommended that service employees carry out emotional labor using (Hochschild, 1983; Ashforth Humphrey, 1993). The first is -surface acting- described as the altering of ones external facade to suggest the appropriate or desired emotion-not necessarily personally felt. The second technique is -deep acting- described as a change of not only the external persona, but also the inner mind-set; done through utilizing empathy or sympathy. The final acting technique is -genuine acting- that happens when the employees felt emotions are harmonious with spoken emotions. In many organizations there is an increase in the requirement to carry on emotional labour. The service industry is one where participants are expected to provide exceptional and flawless behaviour. The expectancy to compartmentalize ones personal feelings and serve seems easy enough. Management expects that a service employees first and upmost responsibility is to the client and anything that comes in-between is secondary. Hochschild (1983) argues that these emotional demands have negative effects physically and psychologically. Management evaluations in the Bahamas focus on job satisfaction and not encompassing the employees psychological well being. The existing research conducted on emotional conflict and dissonance; adds vital information to the general body of knowledge. Notably, as the Bahamas number one industry is tourism, indicating a large portion of the population engages in the provision of service. There has been no study has been conducted in the Bahamas in this area. The purpose of this study is to measure employees attitudes towards emotional labour. The essential assumption is that employees attitudes are critical factors in the formation of the professed positive or negative consequence of performing emotional labor. Particularly, at what levels are emotional labour conducted via surface acting, deep acting, and the effect that it has on service workers, and its associated burnout consequence? The hypothesis is that employees attitudes are vital factors in determining the apparent positive or negative outcome of performing emotional labor. It is expected that the findings of this study can contribute not only to the existing body of literature on emotional labor, but also assist managers and others in the service industry to better understand the impact of job demands on employees. It could also assist them with employing ways to assist their employees when coping with certain conflicting situations. The research objective will be addressed by the following hypotheses: H1a: There is no relationship between gender and surface acting. H1b: There is no relationship between gender and deep acting. H1c: There is a relationship between gender and burnout. H2a: There is a relationship between age and surface acting. H2b: There is a relationship between age and deep acting. H2c: There is a relationship between age and burnout. H3a: There is a relationship between industry experience and surface acting. H3b: There is no relationship between industry experience and deep acting. H3c: There is a relationship between industry experience and burnout. H4a: There is a relationship between department and surface acting. H4b: There is no relationship between department and deep acting. H4c: There is a relationship between department and burnout. Previous studies on emotional labour placed emphasis on the service industry employees attitudes towards emotional labour as a collective, not specifically by this demographical assessment. The return rate on the surveys was lower than would have been preferred; however, the assessment was conducive for this study. Review of Literature Todays business environment can be described as turbulent; one that has scarce resources where you are expected to do more with less (Karatepe and Aleshinoye (2008). There is intense competitive pressure and rapid rates of technological changes. One central part of the service industry is the social interaction with customers or guests. Due to the enlargement of the service industry and growing competition, the demand on emotional labour and self control is high. As with any social contact, the obligation to control ones emotions plays a vital role (Zapf and Holz, 2006). In times past the behaviour of employees, the way they responded to employers, fellow employees and customers was not taken into account in a serious way as the work environment was a place where their personal feelings were to be left outside the workplace (Grandey, 2000). Many researchers have praised Hochschilds 1983 study investigating the work of flight attendants, showing that a substantial part of the job was dealing with the passengers and their emotions, to which the term emotional labor is attributed to (Aleshinoye and Karatepe, 2008; Diestel and Schmidt, 2006; Lewig and Dollard, 2003; Tracy, 2005; Zapf and Holz, 2006). Emotional labour involves diverse emotions; whether it is enhancing, faking or suppressing emotions to modify the emotional expression. Conjointly, emotions are governed in response to the display rules for the organization. The notion of emotional labour which is considered a prospective force of customers emotional position and subsequent valuation of service interactions, refers to the effort, planning, and control needed to express organizationally desired emotions during interpersonal transactions (Morris Fieldman, 1996; Karatepe and Aleshinoye, 2008; Brotheridge (2002)). The differentiating requirements of emotional labour are (Zapf, Vogt, Seifert, Mertini, and Isic, 1999): (1) the necessity to exude positive emotions (PE), (2) the necessity to exude and handle negative emotions (NE), (3) the necessity to exude sensitivity emotions (SE), and (4) the emotional dissonance felt (ED). The literature on service work highlights the increasing importance of image so that service work ers must be in-perceptively conceptualized as cultural sign vehicles. In recent years, there has been enlarged dialogue of emotions in an organizational context (Sturdy, 2003), enabled by a rising view of emotions as evaluative judgments. An example of this can be seen in the tourism industry of the Bahamas. In the tourism industry, the hospitality product is one of service. One must be friendly, courteous and helpful. The success of this industry depends on customer satisfaction. It is unlike other industries as it is unpredictable (Kusluvan, 2003). The creation of a successful tourism product is based on a duel partnership between the country catering to the tourism and the tourist who visits that country (Dijk and Kirk, 2007). To achieve this unblemished service, employees who are in everyday face-to-face interactions with clients are required to do emotional labour. Schneider (2010) describes it to be ones ability to adapt to change in ones demeanor in order to achieve the best results whether success is achieved or not. It was felt that depending on the cliental, those who work in customer service should be able to adapt to the emotion that would be most effective to meet the needs of the organization (Grandey, 2 000). The emotional labour offered by employees is of vital importance when the aim and goal of the employer is to provide such an experience where both the visitor and the customer would develop an appreciation not only to share with others but would have them returning again and again (Dijk and Kirk, 2007). The appearance of the suitable emotion during face-to-face exchanges is a job requirement for many employees in the service industry. Ruz and Tudela (2010) states that ones state of mind is an essential component in how we relate to each other. We know that if we present ourselves in a positive way we will experience positive results. However, we should be careful as there are persons who can pretend to be positive at times but in truth can display negative actions from time to time causing conflict. It is a strange phenomenon but it has been observed that the behaviour of some persons differ in the job environment as oppose to their private lives (Kusluvan, 2003). At the interaction level, the emotional labour can be seen as a gauge of either positive or negative social relations with customers, while the conceptual level relates to the mechanisms that process the emotional work notion. The latter is more controllable and in some cases becomes an amusing experience for employees who structure emotional labour as a strategic exchange. Dis-identification can seemingly aid emotional labour. This usually occurs in conjunction with accomplishment of ones work when it is ambiguous (Tracy, 2005). According to Karatepe and Aleshinoye (2008) there are three modes of acting, surface acting, active deep acting and passive deep acting. Surface acting occurs when employees falsify their emotions by altering their outer conduct/performance to match the organizational display rules while private feelings continue to be unchanged. Active deep acting occurs when employees have to put forth effort to control emotions by regulating their expressive behaviors and inner feelings. Passive deep acting occurs when employees may involuntarily feel emotions needed for a particular situation. The processes of surface acting (managed observed expressions) and deep acting (managing feelings) coincides with the working definitions of emotional labor as a process of emotional regulation, and they provide a useful way of engaging emotional labor. Ideally, employers would prefer that employees leave their problems outside the workplace. However, as human beings this is not always achieved. If there are differences in how these two processes of emotion management relate to the outcomes, suggestions can be made for organizational training and stress management programs. For the most part, employers, have in place various programs, counseling, fund raising for example, to assist employees to cope with stress. In doing so, it is hoped that employees are more likely to be efficient. Showing compassion in the workplace can be a win-win situation (Frost, Dutton, Worline and Wilson, 2000). In spite of the fact that some customers may be insolent, employers expectation of their employee s is that they display professionalism by displaying tolerance and offering help under all circumstances (Schneider, 2010). Grandey (2000) supports this, stating that when organizational desired results are not achieved, various training programs are conducted by employers in order to destabilize those negative behavioral responses associated with various negative emotions. However, training is only one aspect to enhance behaviour in the workplace. It is important that employees respond to customers in a courteous and pleasant way no matter what the employee may be experiencing on a given day. Again, this response is not always suitable as there are some jobs where employees are expected to demonstrate a more aggressive type of response in order to achieve the desired effect (Nunan and Knox, (2005). Yang and Chang (2008) found that emotional labour should be measured using five dimensions emotional display rule (EDR), surface acting (SA), deep acting (DA), variety of emotions required (VER), frequency and duration of interactions (FDI). Emotional labour was measured with a slightly modified scale utilizing a 7-point Likert Scale. Particularly, the EDR was the level at which employees reported that their emotional displays were restricted by their jobs. The study also took under consideration the socio-demographic variables examined, including age, gender, employment and marital status. Grandey (2003) states that when considering ratings it is felt that the higher ratings should be accredited to the deep acting which is the display of genuine emotions as oppose to surface acting. Dijk and Kirk (2007) describe emotional display rules as rules that require employees to manipulate their emotions in order to achieve goal for a promised award such as an increment. On the other hand w hen they fail to meet the required goal of the organization they can very well encounter disciplinary action. Hochschild (1983) claimed that the way persons conduct emotional labor is predisposed by an assortment of individual and situational characteristics. Seldom is emotional labor formulated as having an interior source of inconsistency, one that is thoughtful of the continuing condition of the person as opposed to being a creation of the circumstances. The individual difference approach to emotional labor involves the measurement of individual dispositions and the supposition that these measures can assist in explaining individual attitudes and performance (Staw Ross, 1985). It can then be understood that persons can be characterized into certain proportions, that these proportions have some constancy over time, and that these dimensions are useful in predicting individual behavior across situations (Staw Ross, 1985). It is proposed that individual characteristics influence the individuals performance of emotional labor through different acting mechanisms, and result in different outc omes. The basic assumption is that, persons with different dispositions evaluate the same emotional display rules differently. A complication in providing emotional labour is increased in employees with restricted backing for power (Tracy, 2005). Zapf and Holz (2006) make reference to Hochschilds argument that conducting emotional labour for long periods of time would overburden the service providers capability to show the preferred emotions. The employee would continue to smile, but the feeling would not be in it. This inconsistency is what is labeled as emotional dissonance. The kind of circumstances that end up in emotional dissonance can easily occur in service interactions. This is because the inconsistent temperament of service delivery as much depends on the situational factors involved such as the employees feelings on that particular day or stressful interactions with demanding or difficult customers. It is difficult, in many instances, to determine that the behaviour of individuals in terms of whether their actions are natural or programmed (Kusluvan, 2003). Lewig and Dollard (2003), states that emotional dissonance subsequently results in depression, low self-worth, despondency and withdrawal from the job. There are times when employees are placed in situations where their emotions are tested and tried by those in administration. These experiences can be taxing on ones health and as a result, leave them drained. In addition, employees become demoralized to the point where those they are expected to service suffer as they are unable to perform their duties in a satisfactory manner (Grandey, 2000). Karatepe and Aleshinoye (2008) noted that employees who are in frontline service jobs are vulnerable to emotional dissonance. They noted that the incongruence between felt and displayed emotions captures two modes of surface acting and passive deep acting which are at the opposite ends of a scale. It also pointed out that emotional dissonance and/or emotional exhaustion may give increase to negative job outcomes such as job performance or job d issatisfaction. Zapf and Holz (2006) further state that the reaction to emotional demands in service work is described as burnout: a syndrome that consists of depersonalization, exhaustion and reduced personal accomplishment. Because surface acting consists of faking ones expressions; pretending to have certain feelings that do not exist. This alone is stressful and can prove to cause one to become detached from ones true feelings and those of others. In addition it can also bring about lack of ones personal achievement especially if the customers were not impressed (Brotheridge, 2002). The long-run effect would lead to psychological ill heath brought about by alienating personal feelings. Lewig and Dollard (2003) further express that the felt emotions and displayed emotions experienced within dissonance can lead to dysfunctional emotional labour for a worker. Tracy (2005) describes the declaration of an elected identity elucidated emotional labour. This identity is constantly reconditioning but it is not real. Kusluvan (2003) expresses that one has to have a keen insight into the behaviour of persons as they are not always authentic. Grandey (2003) discovered that there are ways in which one can determine whether ones emotional display is genuine or not. For example, a smile also known as a Duchenne smile by looking at which muscle around the eye is being used. However it is not clear whether this is so with a faked smile and whether they influence observers in a negative way. Depersonalization is said to be the tendency to treat clients like objects and too change into an unsympathetic behaviour with regard to clients. Because deep acting is closer to actual genuine feelings the chances are that the expectation is that there would be a lower level of depersonalization and that one would experience more personal achievement (Brotheridge, 2002). Exhaustion measures the feeling of the burnout. While personal accomplishment includes the position of having the capability to carry out functions and skills to meet personal goals on the job. Emotional exhaustion is preempted by emotional dissonance. It has been debated that the role conflict is identical with emotional dissonance and proceeds emotional exhaustion. Emotional dissonance as a result leading to unhappiness with a job is foreseen through individuals (Ludwig and Dollard, 2003). Zapf and Holz (2006) make it clear that the need to display negative emotions should not be misconstrued as letting out ones personal negative emotions. Instead, the restrained expression of anger may be used to make plain that one is critically affected by something or one is taking something seriously. Lewig and Dollard (2003) found that while the display of positive or negative emotions as well as sensitivity requirements, are not necessarily stressful. However, they may become so, through emotional dissonance. Zapf and Holz (2006) state, that the explanation for the positive and negative effects of emotional labour on burnout can be divided into two levels: interaction and conceptual. Karatepe and Aleshinoye (2008) found that negative affectivity is positively related to emotional dissonance and exhaustion and that these were consistent with the perception mechanism. They concluded that the face-to-face service providers emotional exhaustion, as they hypothesized, was positively related to emotional dissonance. Yang and Chang (2008) found that EDR was significantly correlated with all job satisfactions subscales as well as the organizational commitments subscale; and interestingly they found no significant relationship between VER and job satisfaction. Lewig and Dollard (2003) discovered that when service workers are given the means by which he or she can manage effective and developing interaction, thereby providing them with a greater sense of self worth, emotional labour becomes functional. Interactions with customers are favorable due to optimism and emotional stability by introducing a barrier between them and the associated emotion. In contrast, it was pointed out that employees experiencing emotional dissonance on a continuous basis lose their scanty resource reservoir and are faced with emotional exhaustion, which gives rise to substantial costs for organizations. This was in spite of the fact that service with a smile was seen as an established job requirement during the selection of new employees in service (Karatepe and Aleshinoye, 2008). Their results also confirmed that emotional dissonance partially mediates the effect of built-in motivation on emotional exhaustion. But consistent with the COR (Conservation of Resourc es) theory where persons seek to acquire, maintain and preserve certain resources, employees with built-in motivation may cope with emotional dissonance, and, as a result protect themselves from emotional exhaustion. Ruz and Tudela (2010) found that persons made more errors and took a longer time completing tasks when the emotions displayed by a customer did not agree with their natural feelings. Karatepe and Aleshinoye (2008) also found in their study that there are employees who are vulnerable to high emotional dissonance. These employees try to concentrate more on their job-related duties and responsibilities in order to protect themselves from experiencing further emotional dissonance to ensure that they perform effectively in the organization. The school of thought here is that emotional dissonance does not have any bearing on job performance. In order to maximize the skills and abilities of employees, it is imperative that employers evaluate those skills and abilities with the view of assigning employees appropriately (Bailey and McClough, 2000). Pugh (2001) emphasizes that organizations would do well to recognize and appreciate the importance of the emotions of their employees because their emotions can make or break their business. Dijk and Kirk (2007), further states that employees must be mindful of the type of environment they provide not only for the tourist that visit their establishment, but also for the persons they employ to perform as there are times when stress can get out of hand. Methodology This study is quantitative in nature, seeking to measure service employees attitudes towards emotional labour, specifically, surface acting, deep acting and the consequence of burnout. The parameter of this study is limited to the hospitality industry; this section describes the sample and sample selection, instrument, procedure and analysis. Sample Sample Selection A sample size calculator publically serviced by Creative Research Systems online was used to produce the sample size. The population: one hundred and sixty-five (165) employees who work at a timeshare resort, using a confidence level of 95% generated the sample size of one hundred and sixteen (116). The sampling parameters focus only on those guest-contact (face-to-face or voice-to-voice) employees who perform emotional labor on a daily basis. The guest-contact employees included in this purposed study are those who work in the Front Office, Concierge, Housekeeping, Engineering and Sales departments. Entry-level employees and middle managers were included in the sample, senior management was not. Criteria for being a participant: Participants must be full-time employees Participants have to be guest-contact employees (face-to-face or voice-to-voice) Procedure A meeting was held with the General Manager (GM) of the timeshare resort to initially introduce and seek permission to conduct this study. After which, the GM was formally presented with a copy of the research proposal and a formal letter requesting permission for the administration of the survey. Permission was granted and the managers of the various departments were notified and advised to inform their respective departments about the administration of the surveys. The surveys were personally distributed and monitored over a three (3) day period. Potential participants were approached and asked to partake in the study; consent was gained from each participant. Each employee was briefed that they could withdraw from the survey at any time. The participants details were anonymous and were only identifiable by gender, age, industry experience and departments. Employees attitudes are critical factors in the formation of the professed positive or negative consequence of performing emotional labor. Particularly, at what levels are emotional labour conducted via surface acting, deep acting, and the effect that it has on service workers, and its associated burnout consequence? This question was addressed by the following hypotheses: H1a: There is no relationship between gender and surface acting. H1b: There is no relationship between gender and deep acting. H1c: There is a relationship between gender and burnout. H2a: There is a relationship between age and surface acting. H2b: There is a relationship between age and deep acting. H2c: There is a relationship between age and burnout. H3a: There is a relationship between industry experience and surface acting. H3b: There is no relationship between industry experience and deep acting. H3c: There is a relationship between industry experience and burnout. H4a: There is a relationship between department and surface acting. H4b: There is no relationship between department and deep acting. H4c: There is a relationship between department and burnout Instrument. A self administered survey was used to collect the data. The overall design was a survey constructed with the influence of the extensive literature review. A five point Likert scale was used with the options of Always (5) to Never (1) accompanied each question. There were no verbal labels for scale points 2 through 4; this indicated the equal interval of one between them within the range 5 and 1. Emotional labour was measured by Q6, Q7, and Q11; surface acting was measured by Q8, Q9, Q11 and Q12. Deep acting was measured by Q13, Q14 and Q15, and burnout was measured by Q16, Q17 and Q18.  [1]   With the use of a convenient employee sample approach to collect data, there were some constraints in terms of this studys sample requirements as 116 surveys were attempted, only 64 surveys were adequately completed and admissible for analysis. The data was then analyzed was carried out in each socio demographic (gender, age, industry experience and department) using the t-test and single factor ANOVA analysis. The t-test was carried out to compare the means of each participant for either questionnaire to check the questionnaire was reliable over time. When multiple t-tests are conducted a significance problem develops and reduces validity. The ANOVA analysis overcomes this problem by detecting the differences as a whole. Findings and Analysis The demographics of the study sample indicated that 45.31% of the respondents were female and 54.69% were male. All of the respondents had industry experience of at least 1 year, and most of them had more than ten years experience (39.06%). Table 1 shows the descriptive analysis means, standard deviations, variances and skewedness of variables used in this study. Table 1 Means, Standard Deviations, Variances, Skewedness M SD V Emotional Labor 3.99 1.35 1.84 Surface Acting 3.61 1.55 2.40 Deep Acting 3.50 1.40 1.97 Burnout 2.90 1.53 2.34 The total sample (n=64) averaged the experienced of emotional labour at 3.99 (SD=1.35), surface acting at 3.61 (SD=1.55), deep acting at 3.50 (SD=1.40) and burnout at 2.90 (SD=1.53); each mean out of a possible 5. This shows that the majority of the responses were close to the respective means. Individual T tests were used to analyze the differences of surface acting, deep acting and burnout amongst the demographics. The means from the total sample for SA=3.17, DA=3.3